Canada’s expert in health and travel insurance flies high with snowbird targeted campaign.

Arcas recently teamed up with GMS to rollout their new GMS Travelstar^® Travel Insurance advertising campaign—a re-energized initiative to target snowbird travelers for the current winter vacation and warm, southern climate destination season.

The campaign utilized the tri-panel letter structure of the new GMS logo as the basis for an engaging visual and messaging for the GMS TravelStar product, including animation for electronic mediums. Various advertising mediums were utilized, including: television, print, outdoor, Facebook and online ads and direct mail.

GMS staff were included internally for the launch with a contest to win airline travel vouchers. The entire staff was  greeted one morning with a GMS-branded paper airplane on their desks with overview information about the new campaign and directions to a GMS web page to view the campaign elements.

So, please put your tray tables in the upright, locked position and click on the links below to view the campaign’s television commercials.

http://www.youtube.com/watch?feature=player_embedded&v=3lYYdbtxG6U

http://www.youtube.com/watch?feature=player_embedded&v=1PSsifoA7hs