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	<title>arcas</title>
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	<link>http://www.arcas.com</link>
	<description>Research. Consulting. Direct. Advertising</description>
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		<title>Arcas supports Haiti relief efforts</title>
		<link>http://www.arcas.com/arcas-supports-haiti-relief-efforts</link>
		<comments>http://www.arcas.com/arcas-supports-haiti-relief-efforts#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:02:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://www.arcas.com/?p=685</guid>
		<description><![CDATA[
Haiti is quite simply the poorest country in the Western Hemisphere &#8211; a country where 70% of seven million inhabitants live on much less than a dollar a day. With extremely limited access to clean drinking water &#8211; and where over 30% of all children born don’t make it to the age of five years [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.arcas.com/wp-content/uploads/2010/02/Arcas-Website_Haiti-Slider1.jpg"><img class="alignleft size-full wp-image-699" title="Arcas Website_Haiti Slider" src="http://www.arcas.com/wp-content/uploads/2010/02/Arcas-Website_Haiti-Slider1.jpg" alt="" width="955" height="356" /></a></div>
<p>Haiti is quite simply the poorest country in the Western Hemisphere &#8211; a country where 70% of seven million inhabitants live on much less than a dollar a day. With extremely limited access to clean drinking water &#8211; and where over 30% of all children born don’t make it to the age of five years &#8211; it is also a land of visible instability and violence. Recently shattered by an unimaginable earthquake and its devastating, chaotic aftermath, Haiti needs our help in beginning<br />
its long road to recovery.</p>
<p>Arcas Group Chairman, Mukesh Kapila, had heard first hand about the chaos and need required in the grief-stricken  country through longtime friend, Steve Clarke, and his wife, Dr. Tiffany Keenan.</p>
<p>In 2007, Dr. Keenan, a Canadian Emergency Physician,  founded Haiti Village Health &#8211; a dedicated group of medical professionals who all share a love of Haiti and a belief that access to health care &amp; medicine is the right of everyone.</p>
<p>Haiti Village Health is dedicated to the provision of front line medical care, health education and nutritional support in places where no such services have ever existed.</p>
<p>“Dr. Keenan has done considerable volunteer work in Haiti over the past 5+ years”, noted Mukesh. “They have set up several medical clinics that provide basic needs such as civil works and clean water supplies. I am awestruck by their level of commitment and sacrifice. Their non-denominational charity is quite modest, but most importantly, one hundred percent of all donated dollars to their organization goes directly to the community. Arcas knows the importance of this first hand, through our experience of working with the many not-for-profit organizations across Canada that we have as clients.”</p>
<p>The management and staff at the Arcas Group ask you to visit the links below to learn more about Dr. Keenan &amp; her work, and as well to consider donating to Haiti Village Health. Simply click on the ‘donate’ button once on the donate page.</p>
<p>Also included as links are the award-winning National Film Board documentary on Dr. Keenan’s work, ‘Narrating Haiti’ &#8211; directed by Monica Kidd – and Arcas Chief Creative Officer Mike Woroniak’s Haiti blogsite which features Haiti Donation Facebook ad images for posting as profile pictures to help spread awareness through the powerful social media medium.</p>
<p><a href="http://www.haitivillagehealth.ca/">http://www.haitivillagehealth.ca/</a></p>
<p><a href="http://citizenshift.org/narrating-haiti-0">http://www.citizenshift.org/narrating-haiti-0</a></p>
<p><a href="http://mikehaitiads.blogspot.com">http://mikehaitiads.blogspot.com/</a></p>
]]></content:encoded>
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		<item>
		<title>Director of Research</title>
		<link>http://www.arcas.com/car</link>
		<comments>http://www.arcas.com/car#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://www.arcas.com/?p=616</guid>
		<description><![CDATA[

WHO WE ARE AND WHAT WE DO
The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.
The company works [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><strong><a href="http://www.arcas.com/wp-content/uploads/2010/01/careers-dor.png"><img class="alignleft size-full wp-image-633" title="careers-dor" src="http://www.arcas.com/wp-content/uploads/2010/01/careers-dor.png" alt="" width="958" height="358" /></a></strong></p>
<p>WHO WE ARE AND WHAT WE DO</p>
<p>The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.</p>
<p>The company works with clients across Canada, both directly and through regional partners.  Arcas Group Inc. operates through three key divisions: Arcas Research &amp;  Consulting, Arcas Direct Marketing and Arcas Advertising.  Each division works very closely together and allows for one-stop shopping for our clients.</p>
<p>Since our inception in 1994, we have grown to include 17 full-time and 18 part-time marketing, analytical and information technology professionals.  All of our facilities and staff are located in Regina.</p>
<p>Arcas Research &amp; Consulting provides complete research consulting, qualitative and quantitative research services (in-person, mail, telephone, online, mobile, and IVR).  Arcas Research &amp; Consulting also provides marketing, branding and advertising consulting services—as a follow-up to the research services provided. Arcas Research &amp; Consulting has one call centre in Regina (24 CATI Seats).</p>
<p>WHAT&#8217;S THE POSITION?</p>
<p>Arcas Research &amp; Consulting is looking for a new Director of Research to oversee all Arcas Group primary research operations, including both qualitative and quantitative research.<br />
This position will report directly to the Chief Research &amp; Strategy Officer.  The Director of Research will be actively involved in day-to-day research operations; including research design, research execution, research reporting and overall project and administrative management.</p>
<p>The Director of Research will also be involved in the development of research and consulting models, including models for advertising, branding, and consumer research.</p>
<p>WHO WE ARE LOOKING FOR?</p>
<p>The ideal candidate should have 10 to15 years research experience, preferably with work experience at a major research company.  Preference will be given to those with a Bachelor’s degree in business (MBA or M.SC. would be an asset), preferably with research oriented degrees (note: a professional research designation would be an asset).  The ideal candidate should also have a strong background in business and marketing research.</p>
<p>The successful candidate should have experience working in an environment where they make assessments and decisions in a timely and independent manner. Good analytical, reporting (written communication), and presentation skills are essential as is the ability to thrive in a challenging and demanding environment.</p>
<p>Successful candidates should be flexible with their time as some non-regular business hour meetings will be required.</p>
<p>WHY JOIN THE ARCAS TEAM?</p>
<p>The Arcas Group is a growing integrated research, consulting, marketing and advertising firm based in Regina, Saskatchewan, Canada.  In the past two years, the firm has acquired two different research companies and started an advertising agency.  The Arcas Group is positioned to provide a different value proposition to its clients, one that integrates research, consulting, advertising and direct marketing solutions to help grow market share and build brand loyalty.  The group is looking for like-minded business people to help grow the company Canada-wide.</p>
<p>WHAT DO I DO NOW?</p>
<p>(1) Please provide Resume and Cover Letter.</p>
<p>(2) Let the excitement begin.</p>
</div>
<div>
<p>Ready?  <a href="mailto:employment@arcas.com">Contact Arcas now.</a></p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Arcas Careers</title>
		<link>http://www.arcas.com/arcas-careers</link>
		<comments>http://www.arcas.com/arcas-careers#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:39:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.arcas.com/?p=651</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.arcas.com/wp-content/uploads/2010/01/career-Ad.png"><img class="alignleft size-full wp-image-656" title="career-Ad" src="http://www.arcas.com/wp-content/uploads/2010/01/career-Ad.png" alt="" width="958" height="358" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research Manager &#8211; Qualitative</title>
		<link>http://www.arcas.com/research-manager-qualitative</link>
		<comments>http://www.arcas.com/research-manager-qualitative#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:26:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://www.arcas.com/?p=646</guid>
		<description><![CDATA[
WHO WE ARE AND WHAT WE DO
The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.
The company works [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.arcas.com/wp-content/uploads/2010/01/career-RMQ.png"><img class="alignleft size-full wp-image-645" title="career-RMQ" src="http://www.arcas.com/wp-content/uploads/2010/01/career-RMQ.png" alt="" width="958" height="358" /></a></p>
<p>WHO WE ARE AND WHAT WE DO</p>
<p>The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.</p>
<p>The company works with clients across Canada, both directly and through regional partners.  Arcas Group Inc. operates through three key divisions: Arcas Research &amp;  Consulting, Arcas Direct Marketing and Arcas Advertising.  Each division works very closely together and allows for one-stop shopping for our clients.</p>
<p>Since our inception in 1994, we have grown to include 17 full-time and 18 part-time marketing, analytical and information technology professionals.  All of our facilities and staff are located in Regina.</p>
<p>Arcas Research &amp; Consulting provides complete research consulting, qualitative and quantitative research services (in-person, mail, telephone, online, mobile, and IVR).  Arcas Research &amp; Consulting also provides marketing, branding and advertising consulting services—as a follow-up to the research services provided. Arcas Research &amp; Consulting has one call centre in Regina (24 CATI Seats).</p>
<p>WHAT&#8217;S THE POSITION?</p>
<p>Arcas Research &amp; Consulting is looking for a new Research Manager-Qualitative to manage all Arcas Group primary qualitative research projects, including research design, screener and moderator guide development, moderating focus groups, analysis, report writing and project management. The position also involves the development of research proposals and client presentations when required. This position will report directly to the Director of Research.</p>
<p>The Research Manager &#8211; Qualitative will also be involved in the execution of research and consulting models, including models for advertising, branding, and consumer research.</p>
<p>WHO WE ARE LOOKING FOR?</p>
<p>The ideal candidate should have 5 to 7 years of qualitative research experience, preferably with work experience at a major research company and/or advertising agency as an account planner.  Preference will be given to those with a Bachelor’s degree in business, preferably with a marketing major.  The ideal candidate should also have a strong background in business and marketing research, with advertising agency experience.</p>
<p>The successful candidate should have experience working in an environment where they make assessments and decisions in a timely and independent manner. Good analytical, reporting (written communication), and presentation skills are essential as is the ability to thrive in a challenging and demanding environment.</p>
<p>Successful candidates should be flexible with their time as some non-regular business hour meetings will be required.</p>
<p>WHY JOIN THE ARCAS TEAM?</p>
<p>The Arcas Group is a growing integrated research, consulting, marketing and advertising firm based in Regina, Saskatchewan, Canada.  In the past two years, the firm has acquired two different research companies and started an advertising agency.</p>
<p>The Arcas Group is positioned to provide a different value proposition to its clients, one that integrates research, consulting, advertising and direct marketing solutions to help grow market share and build brand loyalty.  The group is looking for like-minded business people to help grow the company Canada-wide.</p>
<p>WHAT DO I DO NOW?</p>
<p>(1) Please provide Resume and Cover Letter.</p>
<p>(2) Let the excitement begin.</p>
<p>Ready? <a href="mailto:employment@arcas.com">Contact Arcas now.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.arcas.com/research-manager-qualitative/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research Manager &#8211; Quantitative</title>
		<link>http://www.arcas.com/job-one</link>
		<comments>http://www.arcas.com/job-one#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:14:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.arcas.com/?p=607</guid>
		<description><![CDATA[

WHO WE ARE AND WHAT WE DO
The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.
The company works [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><a href="http://www.arcas.com/wp-content/uploads/2010/01/career-RMQUAN.png"><img class="alignleft size-full wp-image-642" title="career-RMQUAN" src="http://www.arcas.com/wp-content/uploads/2010/01/career-RMQUAN.png" alt="" width="958" height="358" /></a></p>
<p>WHO WE ARE AND WHAT WE DO</p>
<p>The Arcas Group is an integrated research, consulting, marketing and advertising firm that partners with clients to strategically help solve their business problems.  The Group was organized in 1994 to specialize in research and data analytics for marketing and communications.  It is Regina-based and is wholly Canadian-owned.</p>
<p>The company works with clients across Canada, both directly and through regional partners.  Arcas Group Inc. operates through three key divisions: Arcas Research &amp;  Consulting, Arcas Direct Marketing and Arcas Advertising.  Each division works very closely together and allows for one-stop shopping for our clients.</p>
<p>Since our inception in 1994, we have grown to include 17 full-time and 18 part-time marketing, analytical and information technology professionals.  All of our facilities and staff are located in Regina.</p>
<p>Arcas Research &amp; Consulting provides complete research consulting, qualitative and quantitative research services (in-person, mail, telephone, online, mobile, and IVR).  Arcas Research &amp; Consulting also provides marketing, branding and advertising consulting services—as a follow-up to the research services provided. Arcas Research &amp; Consulting has one call centre in Regina (24 CATI Seats).</p>
<p>WHAT&#8217;S THE POSITION?</p>
<p>Arcas Research &amp; Consulting is looking for a new Research Manager-Quantitative to manage all Arcas Group primary quantitative research projects, including research design, questionnaire development, data collection, analysis, report writing and project management. The position also involves the development of research proposals and client presentations when required. This position will report directly to the Director of Research.</p>
<p>The Research Manager &#8211; Quantitative will also be involved in the execution of research and consulting models, including models for advertising, branding, and consumer research.</p>
<p>WHO WE ARE LOOKING FOR?</p>
<p>The ideal candidate should have 5 to7 years research experience, preferably with work experience at a major research company.  Preference will be given to those with a Bachelor’s degree in business, preferably with a marketing major.  The ideal candidate should also have a strong background in business and marketing research.</p>
<p>The successful candidate should have experience working in an environment where they make assessments and decisions in a timely and independent manner. Good analytical, reporting (written communication), and presentation skills are essential as is the ability to thrive in a challenging and demanding environment.</p>
<p>Successful candidates should be flexible with their time as some non-regular business hour meetings will be required.</p>
<p>WHY JOIN THE ARCAS TEAM?</p>
<p>The Arcas Group is a growing integrated research, consulting, marketing and advertising firm based in Regina, Saskatchewan, Canada.  In the past two years, the firm has acquired two different research companies and started an advertising agency.</p>
<p>The Arcas Group is positioned to provide a different value proposition to its clients, one that integrates research, consulting, advertising and direct marketing solutions to help grow market share and build brand loyalty.  The group is looking for like-minded business people to help grow the company Canada-wide.</p>
<p>WHAT DO I DO NOW?</p>
<p>(1) Please provide Resume and Cover Letter.</p>
<p>(2) Let the excitement begin.</p>
<p>Ready? <a href="mailto:employment@arcas.com">Contact Arcas Now.</a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.arcas.com/job-one/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Arcas Chief Strategy Officer assists with celebrated book launch</title>
		<link>http://www.arcas.com/arcas-chief-strategy-officer-assists-with-celebrated-book-launch</link>
		<comments>http://www.arcas.com/arcas-chief-strategy-officer-assists-with-celebrated-book-launch#comments</comments>
		<pubDate>Thu, 10 Dec 2009 20:07:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://s84034.gridserver.com/?p=478</guid>
		<description><![CDATA[Recently launched by the Prairie Policy Centre, the book Birth of a Boom: Lives &#38; Legacies of Saskatchewan Entrepreneurs, by Saskatoon-based author Suzanne Paschall, is an insightful, personal look at the stories of 13 successful Saskatchewan entrepreneurs.
An inspiring and historical profile, Birth of a Boom recalls the stories of individuals and families who came to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-480" title="book-launch" src="http://www.arcas.com/wp-content/uploads/2009/12/book-launch.jpg" alt="book-launch" width="958" height="358" />Recently launched by the Prairie Policy Centre, the book Birth of a Boom: Lives &amp; Legacies of Saskatchewan Entrepreneurs, by Saskatoon-based author Suzanne Paschall, is an insightful, personal look at the stories of 13 successful Saskatchewan entrepreneurs.</p>
<p>An inspiring and historical profile, Birth of a Boom recalls the stories of individuals and families who came to the province and worked hard in creating better lives for their families and communities over the generations.</p>
<p>&#8220;Despite popular misconceptions, this province has always had its share of entrepreneurs,” says Prairie Centre President and Arcas Group Chief Research &amp; Strategy Officer, Dean Gagne . “I believe Birth of a Boom will help to continue to change perceptions and help inspire young people to stay in Saskatchewan. That&#8217;s why Prairie Centre will be donating copies of the book to every high school library in the province.”</p>
<p>The book features a foreword written by Dragon&#8217;s Den TV celebrity and Saskatchewan entrepreneur, W. Brett Wilson. The Wilson Centre for Entrepreneurial Excellence at the University of Saskatchewan has come onboard as a partner in the book, including it on its supplemental text list for all students in its program.</p>
<p>For additional information, please visit <a href="http://www.prairiecentre.com">www.prairiecentre.com</a></p>
<p><a href="http://www.arcas.com/wp-content/uploads/2009/12/DeanBook-web.png"><img class="alignleft size-full wp-image-658" title="DeanBook-web" src="http://www.arcas.com/wp-content/uploads/2009/12/DeanBook-web.png" alt="" width="290" height="233" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad agency delivers no-charge design offer</title>
		<link>http://www.arcas.com/ad-agency-no-charge</link>
		<comments>http://www.arcas.com/ad-agency-no-charge#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://arcas.polonk.com/home/?p=136</guid>
		<description><![CDATA[Zero. Zilch. Nothing. Nada. Arcas Advertising is pleased to offer an innovative value proposition for the advertising and design category by offering free stationery design to clients who partner with &#38; commission the Arcas creative team to develop their logo and/or visual identity.
After observing “2-for-1 pizza” and “employee pricing” trends in the North American consumer marketplace, the ad [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-482" title="no-charge" src="http://www.arcas.com/wp-content/uploads/2009/11/no-charge.jpg" alt="no-charge" width="958" height="358" />Zero. Zilch. Nothing. Nada. Arcas Advertising is pleased to offer an innovative value proposition for the advertising and design category by offering free stationery design to clients who partner with &amp; commission the Arcas creative team to develop their logo and/or visual identity.</p>
<p>After observing “2-for-1 pizza” and “employee pricing” trends in the North American consumer marketplace, the ad agency is excited to develop &amp; extend similar value-added offerings for its clients. Whether it is economy up or economy down, Arcas Advertising believes these type of industry innovations are simple, essential and everyday good business practice for their brand.</p>
<p>“Along with an appropriate logo, business stationery is a very important component for any brand’s day-to-day communication,” notes Mike Woroniak, Chief Creative Officer.</p>
<p>“It plays a very significant role in acting as a brand ambassador – much like a valued employee &#8211; as it reaches the eyes and hands of both existing &amp; prospective stakeholders. As an ad firm, we felt it was essential to bolster our results-driven thinking with an innovative offering aimed at giving our clients even more bang for their advertising and design dollars.”</p>
<p>The free stationery design offer includes letterhead, second page, business card and No.10 envelope design layouts. (Formatting of multiple business cards &amp; other stationery elements are not included).</p>
<p><a href="http://www.arcas.com/wp-content/uploads/2009/11/thumb-free-design.png"><img class="alignleft size-full wp-image-595" title="Free Design Offer - Arcas" src="http://www.arcas.com/wp-content/uploads/2009/11/thumb-free-design.png" alt="Free Design Offer - Arcas" width="290" height="290" /></a></p>
]]></content:encoded>
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		<title>Provincial icon selects Arcas to create new brand identity</title>
		<link>http://www.arcas.com/feature-1</link>
		<comments>http://www.arcas.com/feature-1#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:25:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Front Page]]></category>

		<guid isPermaLink="false">http://arcas.polonk.com/home/?p=83</guid>
		<description><![CDATA[In the summer of 2009, Arcas Advertising was selected to create the new logo and brand identity for Group Medical Services &#8211; one of Canada’s leading brands for health and travel insurance.
The GMS brand identity makeover objectives included:

communicating a 60-year historical legacy of insurance industry excellence
a logo applicable for today’s technological mediums (internet, mobile, etc)
acronym [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-225" title="news-gms" src="http://www.arcas.com/wp-content/uploads/2009/11/news-gms.jpg" alt="news-gms" width="958" height="358" />In the summer of 2009, Arcas Advertising was selected to create the new logo and brand identity for Group Medical Services &#8211; one of Canada’s leading brands for health and travel insurance.</p>
<p>The GMS brand identity makeover objectives included:</p>
<ul>
<li>communicating a 60-year historical legacy of insurance industry excellence</li>
<li>a logo applicable for today’s technological mediums (internet, mobile, etc)</li>
<li>acronym application of the full brand name (that had outgrown the company’s original offering)</li>
<li>upgrade of typographical &amp; colour palettes to help position the brand as more contemporary</li>
</ul>
<p>The Arcas team simplified the acronym of GMS to a stylized font treatment &#8211; that included the use of a lowercase ‘m’ and two vertical space bars to help create a more distinct, and thusly, more memorable mark. The logo design’s unique approach also helps to communicate the innovative values and professionalism of the brand. As well, the design worked to maintain clear identification traits when the logo was to be used in black &amp; white or reversed-to-white applications.</p>
<p>A legacy carryover of the brand’s original black and blue colour palette was manadatory &#8211; to help assist the visual transition for longtime customers, staff and publics. The key introduction of green as a third colour helps signify current innovations in the brand’s ongoing growth &amp; evolution.</p>
<p>The project overall included a new logo design, a visual identity standards manual, a corporate video and other aspects of GMS marketing materials &#8211; including brochures, signage, wearables, stationery, etc.</p>
<p><img class="alignleft size-full wp-image-134" title="gms-news" src="http://www.arcas.com/wp-content/uploads/2009/11/gms-news.png" alt="gms-news" width="288" height="464" /></p>
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