Arcas Advertising is proud to be the Platinum sponsor of IABC’s upcoming Dare to Lead Conference this spring, hosted by our city’s IABC Regina chapter.

Dare to Lead 2012 is an annual weekend leadership conference held in May for members and leaders of IABC Canadian Western Region (CWR) chapters. With approximately 75 IABC members typically attending, the event also includes representation and participation by Canadian Western Region board members. The conference will be held in Regina from May 25 to 27, 2012.

The weekend programming provides tremendous learning opportunities for members, as well as opportunity to acquire professional skills in areas of interest relating to communications, via keynote speakers and sessions.

Arcas Advertising designed the conference logo for this event, as well crafting the tagline, ‘ignite your inner leader’.

Arcas Chief creative Officer and Managing Partner, Mike Woroniak, will also be on the conference agenda as a guest speaker.

Please visit http://www.iabcregina.ca/ to find more information and details about this exciting event.

Bacon & Peach Pancake Paninis? Snickerdoodle Cupcakes? Honey Dijon Chicken Waffles? If these menu highlights seem to ignite your tastes buds by simply reading them, you can easily see why Fresh & Sweet is one of Regina’s fastest-growing eating destinations.

Arcas Advertising created a set of three outdoor boards to help promote the good word about the exciting menu this company is now serving up. And if the descriptions don’t serve proper justice, the photography of some of their offerings certainly do. As you can imagine, the food prepared for the photoshoot was granted ‘hands off’ status – no easy task to accomplish – until all the imagery was safe and in the can. Fun and light-hearted copy was introduced on the ads to help position the restaurant as the place where serious ‘foodies’ go to enjoy tasty delights (when those tasty delights come calling).

Special mention: all the food photography shown is by Greg Huszar Photography. Greg solemnly swears no icing or syrup was consumed ‘during’ the photoshoot. To see more of Greg’s work, please visit his website at http://www.greghuszarphotography.com/

Carved out of the Arizona mountains and canyons that overlook the Colorado River, Emerald Canyon Golf Course is a must play for any true golf enthusiast.

Located in Parker, Arizona, Golf Digest has given critical acclaim to this municipal track – heralding it as “A Must Play, With Stunning Surroundings!”

Designed by golf architect, Bill Phillips, Emerald Canyon is much more than just a visually appealing and challenging golf experience. Several of Emerald Canyon’s water hazards are also used as habitat for two endangered local fish species, which recently led to the course being named as Conservationist of the Year by the American Fisheries Society – a partner of the U.S. Fish & Wildlife.

The Arcas Advertising team was responsible not only for the website design, but also the new logo – which represents the surrounding landscape of the region. To visit the website, please see the link below.

http://www.co.la-paz.az.us/CoLaPazAzUs/Main_Pages/Dept_Golf/index.htm

Arcas recently teamed up with GMS to rollout their new GMS Travelstar^® Travel Insurance advertising campaign—a re-energized initiative to target snowbird travelers for the current winter vacation and warm, southern climate destination season.

The campaign utilized the tri-panel letter structure of the new GMS logo as the basis for an engaging visual and messaging for the GMS TravelStar product, including animation for electronic mediums. Various advertising mediums were utilized, including: television, print, outdoor, Facebook and online ads and direct mail.

GMS staff were included internally for the launch with a contest to win airline travel vouchers. The entire staff was  greeted one morning with a GMS-branded paper airplane on their desks with overview information about the new campaign and directions to a GMS web page to view the campaign elements.

So, please put your tray tables in the upright, locked position and click on the links below to view the campaign’s television commercials.

http://www.youtube.com/watch?feature=player_embedded&v=3lYYdbtxG6U

http://www.youtube.com/watch?feature=player_embedded&v=1PSsifoA7hs

Increasing website traffic for any brand can often be a tall order. Even though online usage by consumers is through the roof, to objectively drive traffic, sales, responses and/or consumer reaction, a brand still requires a salient message and a strong benefit to communicate to its audiences effectively.

Arcas Advertising recently assisted one of their agency‐of‐record clients, Information Services Corporation (ISC), in helping them shift a portion of their advertising tactics to online media – seeking to create increased website traffic and, ultimately, to generate increased awareness for the scope of services ISC provides to Saskatchewan residents and businesses.

Focussing on ISC’s birth registry portfolio, the campaign consisted of Flash-animated online ads as well as a Google Adwords strategy. The campaign upon completion generated results way beyond the expected and average norms delivered in these mediums.

ISC website traffic increased significantly, from 71 visits per week prior to the campaign to an outstanding 3322 visits during the last week of the campaign – thusly generating a 4500%+ increase in website traffic for those two weeks compared!

The online banner ads statistically out-performed industry averages by 150-210% while the campaign’s Google AdWords component more than doubled industry averages by garnering a click through rate (CTR) of 5.62% versus the norm of 2%.

The corporation also received very favourable comments and feedback for the ad series, which focussed on communicating the most popular baby names registered in Saskatchewan during the previous year.

Please visit http://www.isc.ca/VitalStats/Births/Baby%20Names/Pages/default.aspx to view ISC’s current and past archives of the province’s most popular baby names by year.

The campaign consists of television, social media, print, various out-of-home and radio advertising placements.

For more information, visit http://www.saskatchewaninmotion.ca/ or find them on Facebook.