Online campaign generates 4500% increase to website traffic stats!

Increasing website traffic for any brand can often be a tall order. Even though online usage by consumers is through the roof, to objectively drive traffic, sales, responses and/or consumer reaction, a brand still requires a salient message and a strong benefit to communicate to its audiences effectively.

Arcas Advertising recently assisted one of their agency‐of‐record clients, Information Services Corporation (ISC), in helping them shift a portion of their advertising tactics to online media – seeking to create increased website traffic and, ultimately, to generate increased awareness for the scope of services ISC provides to Saskatchewan residents and businesses.

Focussing on ISC’s birth registry portfolio, the campaign consisted of Flash-animated online ads as well as a Google Adwords strategy. The campaign upon completion generated results way beyond the expected and average norms delivered in these mediums.

ISC website traffic increased significantly, from 71 visits per week prior to the campaign to an outstanding 3322 visits during the last week of the campaign – thusly generating a 4500%+ increase in website traffic for those two weeks compared!

The online banner ads statistically out-performed industry averages by 150-210% while the campaign’s Google AdWords component more than doubled industry averages by garnering a click through rate (CTR) of 5.62% versus the norm of 2%.

The corporation also received very favourable comments and feedback for the ad series, which focussed on communicating the most popular baby names registered in Saskatchewan during the previous year.

Please visit http://www.isc.ca/VitalStats/Births/Baby%20Names/Pages/default.aspx to view ISC’s current and past archives of the province’s most popular baby names by year.