Qualitative Research

The team from Arcas Research & Consulting (formerly Checkmate Strategic Planning) has been conducting qualitative marketing research for over ten years.  During this time frame, Arcas Research & Consulting has conducted approximately 250 major research/consulting projects – including international research (particularly in the USA), national research, regional research , and provincial research projects. Arcas Research & Consulting has a formidable team of professional qualitative researchers.

Arcas Research & Consulting specializes in “projective techniques” and “laddering techniques” for depth interviewing , focus groups, advisory panels, usability testing, and ethnographic research environments. The objective behind “projective” and “laddering” techniques is to get deeper insight into the perceptions, attitudes, and opinions of participants as it relates to their preferences.

Arcas Research & Consulting applies these methodologies to advertising research (account planning, creative positioning, and creative testing), brand research (brand perceptions, brand positioning, brand identity, and brand communication), and consumer research (consumer needs exploration, consumer response, and customer satisfaction attribute identification).