Advisory Panels

“A growing number of researchers, including those at Roper ASW, believe that, for every organization, an elite corps of advocates shapes how consumers and buyers think and act about their products. They serve to filter and validate information for people who want trusted counsel. Despite this growing importance, most marketers and business executives have few processes in place to truly identify, reach and manage relationships with key influencers”.
- Ketchum Influencer Relationship Management, Spring 2004

To fill this void, Arcas Research & Consulting has developed the Influencer Advisory Panel: a research model that brings the key influencer into the boardroom to tell you what customers really want. By engaging key influencers throughout the marketing process, and on an ongoing basis, organizations – in a cost effective manner – can benefit by:

- Keeping a finger on the pulse of consumer culture;

- Determining long-term purchasing / usage scenarios;

- Adding credibility to product/service offerings as they are rolled out;

- Generating word-of-mouth (i.e., viral marketing); and applying other research methodologies beyond focus groups to better understand and decode consumer culture.

These are the high level benefits that can be derived from creating and using an Arcas Influencer Advisory Panel. For more information on how to leverage research to improve your brand in the minds of consumers, contact us.