Creative social marketing campaign helps to promote need for more physical activity in children.

As Saskatchewan In Motion’s agency of record, Arcas Advertising has been delivering social marketing campaigns to help increase the awareness of the high levels physical inactivity amongst Saskatchewan children. Aimed at parents, the ads highlight the ongoing effect of compounded ’screen time’ with devices like video games, computers and television.

The campaign consists of television, social media, print, various out-of-home and radio advertising placements.

For more information, visit http://www.saskatchewaninmotion.ca/ or find them on Facebook.